{"id":562,"date":"2026-11-09T21:00:43","date_gmt":"2026-11-09T19:00:43","guid":{"rendered":"https:\/\/www.jorge-serrano.com\/?p=562"},"modified":"2026-11-09T23:14:35","modified_gmt":"2026-11-09T21:14:35","slug":"territori-socialment-responsable-mallorca","status":"publish","type":"post","link":"https:\/\/www.jorge-serrano.com\/ca\/territori-socialment-responsable-mallorca\/","title":{"rendered":"Mallorca, Territori Socialment Responsable: reflexions despr\u00e9s d’un mat\u00ed de di\u00e0leg a Binissalem"},"content":{"rendered":"

De l’acci\u00f3 individual a la corresponsabilitat compartida: aprenentatges del seminari de Territori Socialment Responsable (TSR) a Mallorca com a facilitador de grups.<\/h2>\n

Fa uns dies que vaig anar a Binissalem, al Casal de Cultura Can Gelabert, per participar en una jornada que em feia molta ganes i on vaig passar per unes hores de facilitador a participant.<\/p>\n

Convocada per Eticentre<\/b> \u2014associaci\u00f3 de la junta directiva de la qual faig part\u2014 i en col\u00b7laboraci\u00f3 amb Respon.cat<\/b>, la cita va reunir vint persones procedents de vint realitats ben diverses: petites i mitjanes empreses, grans corporacions, administracions locals, tercer sector i \u00e0mbit associatiu. Jo com a facilitador vaig representar, amb altres col\u00b7legues, el sector de la consultoria.<\/p>\n

No hi va haver pon\u00e8ncies magistrals, tots i totes ens v\u00e0rem seure al mateix nivell al voltant de din\u00e0miques de feina participatives, per abordar una pregunta que ressona amb for\u00e7a al nostre context insular:qu\u00e8 fa falta perqu\u00e8 Mallorca sigui un Territori Socialment Responsable?<\/b><\/p>\n

Les tres capes del comprom\u00eds territorial<\/h3>\n

Un dels marcs m\u00e9s aclaridors compartits durant la sessi\u00f3, dinamitzada per Josep Maria Canyelles, \u00e9s que un Territori Socialment Responsable (TSR) no \u00e9s la suma aritm\u00e8tica de mem\u00f2ries o projectes de sostenibilitat d’organitzacions conscienciades. Requereix tres dimensions connectades:<\/p>\n

    \n
  • Organitzacions responsables:<\/b> Empreses, entitats i administracions que integren les bones pr\u00e0ctiques en la seva gesti\u00f3 interna habitual.<\/li>\n
  • Relacions responsables:<\/b> V\u00edncles basats en la confian\u00e7a, el reconeixement mutu i el di\u00e0leg sincer entre agents de diversa naturalesa.<\/li>\n
  • Corresponsabilitat territorial:<\/b> La capacitat col\u00b7lectiva d’identificar els grans reptes de Mallorca (habitatge, mobilitat, diversificaci\u00f3 econ\u00f2mica, fragilitat ambiental) i activar all\u00f2 que cada part sap fer millor per afrontar-los tots plegats.<\/li>\n<\/ul>\n

    Fins fa nom\u00e9s un parell de d\u00e8cades, la relaci\u00f3 entre empresa i comunitat es limitava a la donaci\u00f3 puntual, el mecenatge o el patrocini. M\u00e9s recentment s’hi varen anar incorporant bones pr\u00e0ctiques amb m\u00e9s focus en el medi ambient. Pr\u00e0ctiques respectables, sens dubte, per\u00f2 sovint insuficients. El vertader salt es produeix quan passam de la filantropia externa al prop\u00f2sit estrat\u00e8gic<\/b>: quan una organitzaci\u00f3 posa el seu coneixement nuclear i les seves capacitats al servei d’una necessitat de l’entorn.<\/p>\n

    Quina \u00e9s la responsabilitat de les persones que acompanyam persones?<\/h3>\n

    Durant la segona part del seminari, ens v\u00e0rem dividir per sectors homogenis. Vaig tenir la sort de compartir conversa amb dos col\u00b7legues m\u00e9s de la consultoria i la facilitaci\u00f3. Ens v\u00e0rem demanar amb humilitat qu\u00e8 podem aportar des del nostre ofici per construir aquest teixit compartit.<\/p>\n

    Varen sorgir idees que trob molt interessants:<\/p>\n

      \n
    • Autenticitat i pres\u00e8ncia:<\/b> Dur la \u201cveritat\u201d i la coher\u00e8ncia a les sales de feina amb equips de divers \u00e0mbit i nivell jer\u00e0rquic, especialment en moments d’incertesa o transformaci\u00f3.<\/li>\n
    • Una mirada integral de la persona:<\/b> Recordar dins les organitzacions que les persones no s\u00f3n recursos intercanviables, sin\u00f3 \u00e9ssers complets amb vides, cures i contextos vitals fora de l’oficina.<\/li>\n
    • Capacitat d’influ\u00e8ncia en els decisors:<\/b> Emprar el nostre rol d’acompanyament per ajudar l\u00edders i equips a visibilitzar l’impacte social i \u00e8tic de les seves decisions.<\/li>\n
    • Fer xarxa i sostenir la vulnerabilitat:<\/b> Facilitar espais segurs on diferents organitzacions puguin trobar-se sense m\u00e0scares corporatives, reconeixent l\u00edmits i cercant aliances reals.<\/li>\n
    • Bones pr\u00e0ctiques que s\u00f3n senzilles en la nostra professi\u00f3: com ara afavorir la flexibilitat hor\u00e0ria, la conciliaci\u00f3, oferir pro-bono el nostre coneixement i habilitats a col\u00b7lectius desafavorits, etc.<\/li>\n<\/ul>\n

      En la meva feina di\u00e0ria com a facilitador de grups a Mallorca<\/b>, puc comprovar sovint que un fre \u00e9s la manca d’espais de trobada genu\u00efns on escoltar de veres l’altre. Aqu\u00ed \u00e9s on la nostra professi\u00f3 aporta un valor especial.<\/p>\n

      Fer comunitat al voltant d’una taula<\/h3>\n

      La jornada va acabar compartint dinar al celler de Vins Nadal<\/b>, gr\u00e0cies a l’hospitalitat d’una de les seves propiet\u00e0ries.<\/p>\n

      Mallorca t\u00e9 unes caracter\u00edstiques geogr\u00e0fiques i humanes ben singulars. Viure en una illa fa que les nostres interdepend\u00e8ncies siguin evidents i palpables. Com a mallorqu\u00ed que s’estima aquesta terra, i com a tants d’altres mallorquins i mallorquines, mir sovint amb preocupaci\u00f3 el territori on vaig n\u00e9ixer. En poques d\u00e8cades hem estat testimonis d’una transformaci\u00f3 radical de l’illa que ens ha duit indubtables oportunitats i avan\u00e7os, per\u00f2 que alhora ha posat en tensi\u00f3 els nostres recursos, el nostre equilibri i la nostra manera tranquil\u00b7la de viure.<\/p>\n

      Fer de la nostra illa un territori socialment responsable consisteix essencialment a teixir una xarxa amb totes aquelles persones que comparteixen aquesta mateixa voluntat. Si \u00e9s el teu cas, m’encantar\u00e0 que ens seguim la pista d’alguna manera.<\/p>\n

      Em quedo amb aquesta reflexi\u00f3 oberta per als propers projectes i acompanyaments: de quina manera pot la teva organitzaci\u00f3 posar all\u00f2 que fa millor al servei dels reptes que compartim com a illa?<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,7],"tags":[24,56,54,55],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","category-novetats","tag-facilitador-de-grups","tag-mallorca","tag-sostenibilitat","tag-territori-socialment-responsable"],"yoast_head":"\nMallorca, Territori Socialment Responsable: reflexions despr\u00e9s d'un mat\u00ed de di\u00e0leg a Binissalem - Jorge Serrano<\/title>\n<meta name=\"description\" content=\"Reflexions sobre el seminari de Territori Socialment Responsable a Mallorca. 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